Big Data Analytics- The Basics


The past decade has seen some phenomenal changes in terms of how the world works. One of these was when the field of technology went into a whirlwind of developments. In the recent times, with digitalization on the rise and the social media becoming an essential aspect of everyone’s life a new discovery was made. This was the discovery of Big Data, which in most simple terms can be defined as the scores of all kinds of records of people which were so vast in number that it would be impossible to store it all in any traditional storage system. Now rose the question as to where was this data being generated from? This data was generated from various places like the media, for instances movies, T.V shows, the social media and the day to day choices of people and so on. Did you know that every flight that took off led to the generation of around 4 terra bytes of data? And the storage of the same required about 4 laptops with the 1 terra byte of inbuilt storage!


With the realization that there is so much data just floating around in the virtual space another realization struck which was; How could this much data be structured? The beginnings of Data Analytics can be traced back to these times where came the advent of such data sets which could store enormous amounts of data and devise novel methods to interpret the same. Data Analytics in a nutshell is the inference garnered from complex data sets storing great amounts of information; with the help of specific tools. The various tools used in data analytics are SAS programming, R programming, Hadoop, Python and a few more all of which facilitate the user to get the insights.



In spite of the fact that this field is very new but there have been a lot of takers for the same. The major fields where data analytics is used are E-Commerce companies, Banking sector, Pharmaceuticals and many more. There has been quite a rise in companies seeking out professionals with the specific skill set for data analytics, as this is the very thing which enables them to develop strategies to further their businesses.   



There is a lot of demand for professionals in this field in India as well as internationally. A data scientist or a data analytics professional is supposed to collect, structure the data so as to get valuable insights on the consumer and vendor behavior, various trends being followed. After this, the professional is supposed to do a predictive analysis and forecast the outcomes of various policies that the firm can put to use to maximize its profits. This process has proven to be extremely useful as many firms have gotten the results they seek for through data analytics.

Anyone who wants to pursue a career in data analytics would have to belong from a background in technology as well as have a strong grip on mathematics, statistics and coding. When it comes to the various tools to aid the process of data analytics, there have come up a lot of institutes that offer training and certification programs in SAS, R programming, Python, Spark and so on.

Imarticus Learning is one such institute which offers certification programs in R programming, SAS, Big Data Hadoop and others. This institute not only has classroom programs but also online programs for certification in data analytics.


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